An online publication for small business and accounting news
Author: Timothy Allen
Tim Allen is an experienced professional services marketing professional with broad experience in strategy creation, branding and business development. Mr. Allen has held top marketing positions in both large, national CPA firms as well as smaller, regional firms where he has been instrumental in creating and implementing a firm-wide marketing culture. He has written and presented extensively on the intricacies of services marketing and is currently writing his first book on the transition from college to career and creating your personal brand for the millennial generation.
When looking at potential clients, it helps to make a distinction between a suspects and prospects. Having this distinction helps maximize your bottom line.
Don’t fall into the “me too” trap. Besides, if every one of your competing firms were jumping off the cliff is it really a good idea for you too as well?