What is a Brand and What Does it Mean to My Firm?
For professional service firms, your brand is the collection of experiences clients and prospective clients have with you.
Tag: Accounting Marketing
If Everyone Else is Doing It, Why Can’t We?
Don’t fall into the “me too” trap. Besides, if every one of your competing firms were jumping off the cliff is it really a good idea for you too as well?
Niche CPA vs Generalist CPA
This article will detail how to better target, price and service current and potential clients by being a generalized or specialized accountant.
Prepare Yourself to Be a Thought Leader
A though leader is basically someone who is well-known in a specific area/expertise within their industry. The basic criteria forContinue Reading
