by Timothy Allen November 27, 2017 1 Professional Development Small Business What is a Brand and What Does it Mean to My Firm? For professional service firms, your brand is the collection of experiences clients and prospective clients have with you.
by Timothy Allen October 30, 2017 1 Trending If Everyone Else is Doing It, Why Can’t We? Don’t fall into the “me too” trap. Besides, if every one of your competing firms were jumping off the cliff is it really a good idea for you too as well?
by Jeremias Ramos, CPA August 18, 2017 Number of comments0 Accounting Professional Development Niche CPA vs Generalist CPA This article will detail how to better target, price and service current and potential clients by being a generalized or specialized accountant.
by Jeremias Ramos, CPA August 9, 2017 Number of comments0 Professional Development Prepare Yourself to Be a Thought Leader A though leader is basically someone who is well-known in a specific area/expertise within their industry. The basic criteria forContinue Reading