If you’re a small business owner, then you know that there is always more to learn. The world of business is constantly changing, and it’s important to stay up-to-date on the latest trends and strategies. That’s why we’ve put together a list of 11 books that every small business owner should read.
These books will teach you everything from how to start your own business to how to grow your company into a successful enterprise. So what are you waiting for? Start reading!
The Lean Startup is a great book for entrepreneurs who want to create successful businesses. The book teaches readers how to use continuous innovation to create radical success. This is a must-read for any small business owner who wants to stay ahead of the competition.
The Millionaire Fastlane is a must-read for any entrepreneur who wants to create wealth and achieve financial freedom. The book provides readers with the tools and strategies they need to crack the code to wealth. For example, rather than working hard to make a lot of money, MJ DeMarco teaches readers how to work smarter and focus on creating value.
In E-Myth Revisited, Michael Gerber dispels the myths surrounding small businesses and reveals the secrets to creating a successful enterprise. This book is essential reading for any small business owner who wants to build a thriving company. The premise of the book is that most small businesses fail because their owners don’t understand the three essential components of a successful business:
- The technical work
- The marketing
- The management
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In Alchemy, Rory Sutherland provides readers with a behind-the-scenes look at the world of marketing. He reveals the secrets to creating magic in brands, businesses, and life. This book is a must-read for anyone interested in learning about the psychology of marketing.
In Brandwashed, Martin Lindstrom reveals the dirty tricks that companies use to manipulate our minds and persuade us to buy. This book is a must-read for any small business owner who wants to create a successful marketing campaign.
For example, he explains social proof and how companies use it to make us buy. Social proof is when we see other people doing something, we assume it must be correct and do it ourselves.
The Four Hour Work Week is a great book for entrepreneurs who want to create successful businesses. The book teaches readers how to outsource their work and create a lifestyle of freedom. This is a must-read for any small business owner who wants to achieve financial freedom.
Peter Thiel is the co-founder of PayPal and an early investor in Facebook. In Zero to One, he argues that it is better to be the first mover in a new market than the second or third. He also provides insights on how to create value in a company.
In this book, Peter Thiel also explains his contrarian view that we should not strive for progress, but rather focus on creating something new. An example of this would be the cryptocurrency industry and how it’s disrupting the financial system.
On a hot summer day, I was walking to my gym after work and saw a man sitting on the curb, eating what looked like garbage out of a paper bag. All of a sudden it started pouring rain so I found shelter in a closeby coffee shop. For some reason, he was not bothered and continued eating as if nothing changed.
I later found out that the man was homeless and that he had been living on the streets for years. He did not seek shelter because all the local stores nearby banned him for loitering and begging customers for money. I decided to use my skills as a marketer to help him. I created a GoFundMe page and told his story. Within 24 hours, we had raised over $1000 to help him get back on his feet.
All marketers are liars because they tell stories that persuade people to take action. And sometimes, those stories can be used to change lives for the better. That is the effectiveness and lesson that is taught in Seth Godin’s book.
In Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook, he talks about the importance of creating content that is interesting and engaging for your audience. He also reveals the secrets to developing meaningful connections. By giving more value than you take, you will create a loyal following of customers.
Whether your business is online or not, content and providing value to others is the key to success. Gary Vee is one of the most popular internet entrepreneurs and his book is an essential read for any small business owner who wants to create content that sells.
In Robert Cialdini’s book, Influence, he reveals the secrets of persuasion. He explains how to use social proof, reciprocity, and other psychological techniques to get people to say “yes.”
For example, you can use the concept of authority by partnering with a social media influencer to promote your product. When an influencer endorses your product, their followers will be more likely to buy it because they trust the influencer’s opinion. If you want to learn how to sell your products and services, this is the book for you.
In Never Split The Difference, Chris Voss reveals the secrets of negotiation. He explains how to use body language, tone of voice, and active listening to build rapport, trust, and understanding. This book is a must-read for anyone who wants to learn how to negotiate effectively.
One of the key concepts of the book is to get the other person to say “That’s right.” By doing so, you can be confident that the other person knows that you understand their position. Mirroring is another important concept that is used in the book. This is when you repeat back the last few words that the other person said. This helps the other person continue to talk and feel heard.
Whether you are trying to empathize with your employees, customers or suppliers, this book will give you the tools you need to succeed. Chris Voss was a former FBI hostage negotiator and is now a professor at Georgetown University. He is also the CEO of The Black Swan Group, a consulting firm that specializes in negotiation.
Best Books for Small Business Owners – Summary
By reading books from other entrepreneurs, you can learn from their mistakes and successes. You can also gain insights on how to grow your own business. These are the eleven books every small business owner should read.
Some other notable mentions are books from Richard Branson, Tony Robbins, and Russel Brunson. Operating a small business can be difficult. Make sure to bookmark this article and start adding these titles to your reading list. Once you learn these skills and life lessons, business becomes much easier and more enjoyable!