Marketing trends and options change from year to year as technology develops. If people would search for rentals in newspapers in the 90s, they used marketing websites in the 2010s. The 2020s have shown us that social media has a great impact on marketing trends and the rental industry.
2023 is going to be a big year for property managers and property owners as rentals have just become as popular as they were before the pandemic hit. People are more eager to travel now, after the lockdown than ever before. Therefore, it’s best to be prepared to face the competition and market your property with these property management marketing trends this year.
Social Media
The first property management marketing trend and tip is social media. An internet user spends 2 and a half hours on social media on average. 18-year-old teenagers spent more than 8 hours on social media in 2022. This number is going to grow even more in 2023. Most first-time renters are young adults. These two statements lead us to believe that your potential clients are likely to spend most of their day on social media and therefore, you have the best chance of reaching them using such platforms.
Social media presence is crucial for any business today. Not only can you enhance the benefits of your property with vertical videos such as TikToks and Reels, but you can also gain a large audience by actively engaging in social media trends.
The best way to earn a following is to look up fashionable and aesthetically pleasing interior designs on Pinterest and Instagram and use them as inspiration. You can choose the right angles that make your rental appealing and use trending sounds to get your videos and photos on the feed. Social media is a great property management marketing technique.
Virtual Tours
Covid19 gave people a reason to complete tasks with no contact using online platforms. Such convenient ways of growing businesses and marketing investments stayed in style.
Property management platforms include virtual tours nowadays. You can showcase your rental property’s qualities and features using the right equipment. This way you will gain the trust of potential applicants.
Virtual tours are also a way to avoid spending time showing each applicant your property around when many of them will not stay interested. The consumers will be able to view most features and qualities of your property and decide if it’s for them or not. Therefore, you won’t have to waste any of your time. Think about virtual tours for you property management marketing strategy.
Search Engine Optimization
Online presence is crucial. Therefore the best way to advertise your property in this day and age is to use SEO (Search Engine Optimization). SEO can be used in a variety of ways. Keywords and key phrases can boost SEO for the content you can publish on social media and other platforms.
Blogging is one of the convenient ways to gain attention. You can use informational texts to attract people to your rental property. Moreover, you can use keywords in captions of your posts and property descriptions to make sure that when people search for rentals, they find your property easily.
SEO is one of the most convenient property management marketing methods in 2023. More and more e-commerce websites help property management companies get popular online.
Software
Property managers often use property management platforms and applications that help market properties and make their jobs easier. Property management software will help property owners and managers to answer applications quickly and efficiently.
Such platforms are designed for businesses to create advertisements that are proven to work on target audiences. Moreover, you can collect analysis, data, and statistics on how well certain advertisements are doing.
These platforms will give you a lot of input on your property. You will have the freedom to create automated responses to certain often-asked questions about your property to leave no customer unanswered. You can also create a portal of tenants and calculate rent prices according to location, design, etc.
Hottest Property Management Marketing Trends for 2023 – Summary
Property management companies use more and more tools and devices to help client market properties every day. We have seen a lot of growth in technology that makes it easier for us to communicate with potential tenants.
These devices and developed technology give us great opportunities to grow our businesses. Property owners have lots of ways to get attention and gain applicants. You can use social media as a marketing tool to showcase the best features of your property as well as SEO, property management platforms that help managers market properties and analyze the audiences, and virtual tours to save time.
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