Data has revealed there are nearly 7 billion smartphone users in the world today. This is not too far off of 90% of the world’s population owns a smartphone. This figure is almost twice the number of smartphone users compared to 2016.
One thing this tells us is that mobile is the future. Whereas internet browsing was once done from a laptop or desktop, most people use a smartphone these days.
Mobile apps are all part of modern life. We use apps for banking, shopping, chatting with friends, and pretty much everything. Developing apps is not just something the big brands do these days. Even smaller businesses can benefit. If you’re still on the fence about the idea of developing an app, read on to learn why it’s a good idea. Here we will detail several of the reasons to develop a mobile app for your business.
Boost Customer Engagement
A well-designed app from a reputable software app developer like soVision IT that serves a legitimate purpose is helpful to customers. If they see a benefit to downloading your app, they will use it. And the more they use it, the more they engage with your business.
For example, a local food delivery service develops an app to help its customers place orders and track deliveries. It’s useful and streamlines the process. This way, customers are happy to place more orders and recommend the app to their friends. It’s a win-win for everyone.
Loyalty programs are another reason why mobile apps build brand engagement. Brands with an app can motivate customers to use it by offering unique rewards. People who subscribe to the app can also receive special discounts on certain products. Starbucks is a great example of how this kind of program works very effectively.
As you can see, one of the reasons to develop a mobile app for your business is to boost customer engagement!
Build a Stronger Brand
Another reason to develop a mobile app for your small business is to build a strong brand. With so many people using mobile devices these days, it makes sense to develop an app. This way, you can reach new audiences. This is especially important if your customer demographic is 30 and under. The younger demographic is far more likely to prioritize using mobile apps.
Reaching out to customers on a new platform (i.e., an app), means you have a chance to build greater brand awareness. In a crowded marketplace, this is always a good thing.
Communicate Directly with Customers
The great thing about mobile apps is that you can use them as a marketing tool. One of the best reasons to develop a mobile app for your small business is that you can send notifications to people who have downloaded the app. These messages can be regarding new products becoming available, or messages about their orders. People with mobile apps are more likely to pay attention to notifications than they are to read an email. There is also no guarantee an email will even reach their inbox – it may get caught up in spam.
Harvest Useful Data
Don’t underestimate the power of data. An app is an incredibly useful tool for businesses. It can yield a lot of data, such as who is buying your products, their shopping behaviors, where they live, and more. You can analyze the data using business intelligence tools and use it to build buyer personas. These will assist you when implementing marketing campaigns.
In today’s market, a mobile app is a must-have for all businesses. If you don’t yet have one, talk to an app developer ASAP.