Whether it’s writing great content or hiring a creative agency for website design, there are plenty of ways to optimize your online presence. Furthermore, there are plenty of reasons to do so. Retail stores, e-commerce sites, and other small businesses can expand their brand and boost their sales through effective digital marketing. So, how do you do it? Read on to find out. Here are our top five digital marketing tips.
Understand Your Audience and Competitors
For businesses small or large, knowing your target audience is key to success. This means understanding their demographics, preferences, expectations, desires, and more. To gain this valuable data, you can conduct interviews, give out surveys, and look at website analytics. Find where your audience is online—Facebook, Instagram, TikTok, etc.—and meet them there with relevant messages. One of the best digital marketing tips is just to understand your audience and competitors.
Alongside knowing your audience, you need to know who your competitors are. Do competitor research to familiarize yourself with who they are and what they offer. Examine their ads, social media accounts, customer feedback, and other metrics. Then, find what makes your business different from theirs, and highlight that unique value proposition.
Add a Business Profile to Search Engines
Another digital marketing tip is to be sure your business shows up on search engines. Small businesses in general, and brick-and-mortar stores in particular, need to be easily found. A simple and affordable way to make yourself highly visible is to add your business profile to Google, Bing, Yahoo, and other search engines.
When doing so, make sure to provide essentials like the street address, contact info, hours of operation, your website link and more. Additionally, you may want to spruce up your profile with your branding, relevant pictures, videos, and of course, customer reviews.
Design a Simple Responsive Website
In the mobile-driven era, a responsive website is crucial. It ensures proper display on mobile devices, which is essential in an age when the majority of people prefer to shop online.
In addition to a responsive design, you want a website with strong fundamentals. Clear composition, easy navigation, and pages and posts that load quickly are key. Getting those fundamentals down creates a strong first impression that will attract customers and ensure your website ranks high on Google.
If you don’t have an informative, responsive, and easy to use website you are really missing out. Having a user friendly and informative website is one of the most important digital marketing tips for your small business.
Tap into Email Marketing
From Gen Z kids in college to Boomers in retirement, everyone checks their emails on a regular basis. So, despite the surge in social media marketing, email newsletters are still remarkably effective.
Sending out a monthly newsletter filled with updates, promos, contests, product info, and more can help you find new customers and engage old ones. Not only that, but it’s also far more affordable than billboards and TV ads. To simplify the process, use CRM software to streamline the gathering and storing of contacts.
Create Consistently Great Content
Be it blogs, podcasts, videos, infographics, or e-books, the content you generate is a prime tool for digital marketing and is a very important digital marketing tip. Creating consistently great content broadens your online presence and extends your audience reach. Furthermore, it provides plenty of material you can link to in your monthly newsletters and social media accounts.
Although immensely helpful, creating that kind of content takes time. If you have the resources to create it in-house, then go for it. If not, consider outsourcing your content creation to the professionals. They’ll ensure it’s engaging and strategic, targeting specific keywords so your business shows up in organic search results.
Regardless of what you sell or where you are, an online presence has the power to grow your small business. Keep the above five tips in mind to build your digital strategy, boost your sales, and retain a steady stream of customers.