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Small Business

An Accounting Firm’s Guide to Elevating Content Marketing

Content marketing is a great way to get your accounting firm's name and reputation out there to the public and potential clients.

The business world has experienced a seismic shift in the last decade as digital marketing grows in prominence. This shift has resulted in fundamental changes in how businesses market their products and services. The old ways are no longer effective because they don’t provide the correct information customers are looking for. The best way to stay ahead of the curve is by using content marketing for your accounting firm.

This strategy allows you to build trust with clients and prospects through relevant, educational content that helps them solve their problems. In this article, you’ll learn how to use content marketing to elevate your accounting brand and grow your business. 

Write Topics That Interest Your Target Audience 

As you write on your blog, it helps significantly to consider your target audience. You must try to understand what type(s) of information they need. Instead of writing about random topics, it would be best to focus on articles that resonate with your target audience’s preferences. Aside from that, you can add more value by offering ideas to solve their pain points. This way, you will be having them keep coming back for more. 

For instance, if you specialize in tax preparation services for small businesses in the construction industry, it may be helpful to share articles written by other experts in this space. You may want this content to address common tax questions they might have.

On the other hand, if you’re having trouble with content marketing, the best option is to collaborate with marketing experts like Content Agency Sortlist. They can help you understand your ideal market and devise effective strategies to attract them.

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Create a Plan For Your Content 

Content marketing should be an evergreen initiative, but you still need to plan what you’ll write about. It doesn’t have to be complicated. You can write down your goals and how you’ll achieve them over the next 12 months. This way, you’ll see if your strategy is working or if any gaps in your plan need filling. 

An excellent place to start is by creating an editorial calendar. This tool will help guide the creation of all future pieces of content. This should include all relevant dates like holidays and special events, which you can then coordinate with your digital marketing initiatives. 

Additionally, it should have deadlines for each part of content creation. Include details about when the content needs to be published online or shared via social media channels. This way, there’ll always be time for producing fresh content without compromising quality, no matter how hectic things get.

Ensure All Content Is Shareable 

Another thing that you must assess is if your content is shareable. If your content is not shareable, you need to revisit your content marketing strategy. Thinking about including links? If so, include links within your blog posts or other types of content, make sure they’re relevant and easy to follow. This will help increase social media shares and improve search engine rankings, helping you attract more organic traffic. 

For instance, you can include a ‘share’ button on each post. This way, readers can quickly spread the word about your content. You can also use this button for blog posts that are closely related to one another. With this, you are enabling people to be able to easily link between them. This way, readers won’t have to search other pages for similar articles.

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Check If Your Blog Posts Look Great On Mobile 

If you’re planning on using your blog as one of the ways clients learn about your services, it’s best to ensure every post is mobile-friendly. This means every image on your page should look great, not just on desktops but also on smartphones. Also, it helps to provide links for readers who want more information so users will be more likely to click them. 

Meanwhile, you may want to use videos in your content marketing strategy instead of images or even plain text. You can also include subtitles that appear when a user taps the screen. This helps them understand what they’re looking at without zooming out too much. 

Furthermore, if you’re using images in posts, ensure they have relevant alt tags. This way, people with disabilities can still understand the purpose without relying on captions alone.

Produce a Video Series With Industry Experts 

This strategy is a great way to create compelling content to engage people and help build trust with potential clients. Ask an industry expert if they are willing to sit for an interview about topics relevant to your business, such as tax season. You could also ask an employee at another accounting firm about their experiences working in the industry or how they got started. 

You can also produce videos that feature members of your staff sharing their knowledge about various topics related to your accounting business, such as how-to videos. This type of content marketing can help you stand out in your niche since they offer unique insight into what makes your firm unique.

Tips to Elevate Your Content Marketing – Summary

Creating a content marketing strategy is an excellent way to improve your accounting firm’s online presence. Therefore, consider these five tips to boost your organization’s content marketing tactics. Once you do so, you might attract more clients, which will help you gain a competitive edge in the industry.

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