Nearly 280 million people worldwide go for Google News, when looking for authentic content.
If you are not listening to these statistics, you are losing the game.
If you are still unaware of Google News, let us elaborate.
Google News is a news aggregator that collects news and information from all over the internet. It also aggregates news by topic, location, and relevance.
With Google News, users can know about the ongoing news and discover worldwide news, and multiple content from various publishers.
One can also subscribe to specific news topics and bookmark articles and share them with your friends as well. One of the best features of Google News is that one can also personalize their own For You section. This means you get a personalized and scrollable feed. For You page is fine-tuned with the algorithm and the users’ interests.
In simpler words, as a reader, you get easy access to pieces of information and content. And as a website owner, you get to reach new audiences and avid readers. This is a great way to increase your website traffic.
This is why website owners are now embedding Google News on website. This has helped them in many ways, such as increasing traffic to their website, increasing dwell time, etc.
If you are still pondering whether to embed Google News on website, then we have something for you.
In this blog, we are discussing the core benefits of embedding Google News On website. So hang tight and read this blog.
But, How Do I Embed Google News On Website?
When we mention the word ‘embedding’ the majority of people think it must be a challenging and time-consuming task. But is it?
No matter what business you belong to, if you have a website you can easily embed Google News on website using any social media aggregator tool. The good news is these social media aggregator tools are code free, which means you do not have to hire someone to manage these tools. Neither you need to learn a new skill.
What we absolutely love about these tools is that you can customize the entire feed as per your desire. You can adjust the height and width of the Google News Feed widget, change the colors, fonts and its size, etc. This helps you to decide the overall appearance of the widget.
Using the moderation panel, you can also remove the content you do not want to showcase on the feed.
Benefits Of Embedding Google News On Your Website
There are ample benefits to embedding Google News on your website. We have compiled a list of gifts that will convince you to embed Google News on website. Have a look at the list.
Increases Visitor Engagement On The Website
If you are thinking about embedding google news on your site, you should know that one of the benefits of doing this is that it can increase visitor engagement on your website. When you are running a business, your website is your virtual sales pitch or sometimes also a portfolio. This means you have to be mindful of how you present your website to your visitors.
To make things profitable to you, you have to add value to your visitors’ life first.
Google News contains enough content and information to engage your website visitors. This content can be in any form. For example, it can be podcasts, blogs, and videos. This variety of content helps you to increase engagement on your website. Moreover, it also enables you to establish brand recognition.
Makes Your Website Informative
This is not a secret that all of us are continuously looking for content to consume. For example, when someone visits a beauty products-related website, they look for content that makes them aware of the ongoing beauty trends.
In such a scenario, you can showcase a Google News feed about Top Beauty Treatment Trends. This helps display numerous blogs simultaneously. Thus helping the visitors to find the content of their interest.
This makes your website informative and a go-to source for your visitors. And we know becoming a reliable source in your industry is a pride to flaunt.
Increases Dwell Time
Another reason why embedding google news on your business’ website is beneficial is because it increases viewer dwell time. For your reference, dwell time is the time spent by the users on your website.
Connecting to the second point, a Google News feed on website has enough content on your website to help your visitors stop on your website. This helps the visitors to spend a meaningful amount of time on your website. Moreover, it also encourages your customers to visit your website again and again.
Thus contributing to increasing the dwell time of your website.
Why Your Business Should Embed Google News on its Website – Summary
We understand that having a way with Google news is not an easy-to-accomplish task. This will require patience and lots of shadow work.
This is why we recommend you go slow, create a roadmap for your content, and then reap the benefits of a Google News feed on your website.
We are at the end of this blog. And by now we assume that you are fully aware of the benefits of embedding Google News on a website, we hope that you will now leverage this opportunity as soon as possible.