Oberlo has revealed that Facebook has 2.91 billion monthly active users. This indicates that Facebook is undeniably one of the most reliable platforms when it comes to marketing your businesses.
This is why brands and businesses have started to embed Facebook widget on website. This helps the brands to gain trust and credibility in their industry. So if you are pondering over whether to use this tool for your business not, then you are reading the right blog.
In this blog post, we are going to talk about Facebook widget, their features, and lastly the benefits you will enjoy while using Facebook widget on website.
What is a Facebook Widget?
A Facebook widget acts as a functional block on a website and makes it simple for users to showcase Facebook content. This tool displays all of the images, videos, texts, and other Facebook content without slowing down the website’s loading time or alignment.
You can embed Facebook widget using any social media aggregator tool. The embedding process provided by these tools is easy as pie. The best part about these tools is that they are code free. Therefore, you do not have to worry about hiring a developer to manage these tools
Apart from providing an easy embedding process, they also help you with the powerful features that make your marketing strategies even more fruitful. Follow the blog to know more about it.
Amazing Features of Facebook Widget
There are so many amazing features of Facebook widget. We are going to mention some of the best features that will help you in your decision-making process.
According to a study by Infosys, 59% of shoppers who have experienced personalization believe it has a noticeable influence on purchasing. Therefore, brands and businesses are seeing customization as an effective method to convert visitors into customers.
Luckily, these social media aggregator tools provide you with customization features. This means you can change the height and width of widget to suit your website. You can also change the color of the fonts and their sizes.
2. Multiple Layouts and Themes
With multiple layouts and themes, you can present your Facebook content in a way that aligns with your brand image. This makes your website more eye-pleasing and enhances the user experience.
3. Moderation Panel
We understand that, as a business owner, one needs to appear perfect in front of their target customers. The good news is that these tools provide a moderation panel. This helps you to remove the Facebook content you do not want to showcase on your widget. This enables you to maintain scroll-worthy content on your widget.
There are so many digital devices in the world. In such a situation, website owners worry about how their Facebook widget would appear on different devices. But luckily these tools help you to have a responsive Facebook widget. This means no matter what device your visitors use, your widget will adjust its size accordingly.
5. Automatic Updates
The automatic updates help you to display all the new content without having to refresh the feed. This means you do not have to manually refresh the feed to get new content on your screen.
Benefits of Using Facebook Widget
There are ample benefits of using a Facebook widget on website. We are listing down some of the undeniable benefits that can convince you to embed Facebook Feed on website.
1. Makes the Website Engaging
People love to scroll through the real-time Facebook gallery. When you include an interactive Facebook widget on website, it helps your website to look more attractive and engaging.
2. Drive More Followers to Your Facebook Page
A Facebook widget helps you to create a seamless bridge between your website and your business Facebook account. When you showcase a Facebook widget on website, it becomes easier for visitors to find your Facebook account. This also reduces the chances of your visitors following a fake account.
3. Reduces Bounce Rate of Website
A lower rate of bounce rate of a website is a sign that you have provided enough reason for your visitors to stay on your page. Once you have engaging content on website, it helps you improve the dwell time of your website. As a result, this will help you to reduce the bounce rate of website.
4. Provides Social Proof for Your Business
People love to know what other people think of your brand. Using the Facebook widget, you can showcase how people perceive your brand. For example, you can also showcase the user-generated content on the Facebook widget. This will help you establish trust and credibility for your business instantly.
Best Way to Utilize a Facebook Widget – Summary
Facebook has indeed changed the marketing trends in the last few years. To extract more benefits, business owners are opting to embed Facebook widget on website. Once you are done choosing the best social media aggregator tool to embed Widget, you can leverage the above-mentioned benefits the instant.
So don’t wait anymore, embed Facebook widget and see your business grow.