Logos are essential when promoting your business, its products or services. Essentially, the logo works as the backbone of a business. It doesn’t matter what your business offers. Any business, including apparel lines, cosmetics, drugstores and even digital marketing, needs a sophisticated and unique logo.
Fortunately, creating a unique custom logo design and learning logo design techniques is stress-free nowadays. Since there is so much material online, you can read guides or watch tutorials if you do it yourself. And if you don’t have much time to do so, you can also hire a custom logo design agency to create an effective logo.
A good business logo is unique, relevant, memorable, functional and simple. It can also be printed in any size while conveying the business’s intended message and maintaining effectiveness without color. But what makes a logo unique?
In this post, we will mention some practical tips for creating an attractive and unique business logo.
Practical Tips To Create an Attractive and Unique Business Logo Design
Do you want to start a business, a non-profit organization, or run a blog website? First, you need to choose a title and come up with a logo that people will recognize you by. Next, create a unique business logo by following these simple tips.
Keep in mind, feel is everything.
“A good logo is all about feelings,” say many experienced logo designers. But it would help if you thought about how the logo creates the mood. Well, a logo represents your business, its products or services. When your audience or visitors see your business logo, they are immediately drawn to your brand.
here are many rules and tricks to creating a unique logo. But in a way, it’s important to remember that creating a unique business logo is all about the feeling that creates the buzz.
Pre-planning before designing your logo.
Before you jump on to designing your business logo, do your research. The purpose of this research was not only to get ideas but also to find out what to avoid when designing a logo. When you’re researching, look at what others are doing operating in the same industry you work in.
If you’re new to the industry and offering something, you think others are not offering yet, look for similar businesses to see how they work in logo design. You will know what doesn’t work. This way, you can take what works in other brands and avoid what doesn’t. Learn from the mistakes of other similar businesses instead of doing them for your own business.
Pay attention when choosing colors.
An important feature of creating the best possible unique logo is choosing the right color palette. There are no extraordinary rules for picking colors, but the concept of tonal harmony must be respected.
For example, the combination of the unique green background and the white tube in the WhatsApp logo suggests that you can communicate easily worldwide.
The color green always symbolizes an open path, which always has an optimistic consequence for users and helps to understand information better. WhatsApp’s logo has changed over time. For example, white dots replace drawn pipes. Combining them makes the letter W a symbol that unites people.
Blue has replaced green. This is a sign of the phone’s reliability and inspires confidence in the user. For this reason, the harmony of contrasting tones is used. Choosing only two colors is enough to create a unique business logo design.
Font matters.
Preference for minimalistic fonts is also important. Thousands of brands, not just a few, create business logos that are hard to find and hard to understand because of the type and size.
At first, as a beginner, things become more accessible. For example, if you are designing a company logo for the first time, you will find some fonts that match the logo. But over time, as you research and research more, you will realize how important it is to choose the right font for your logo design. I recommend using minimalistic fonts to make any business look proficient and expert. For some reason, I believe reducing the font size is a million-dollar trick.
Choosing the right typography completes a unique business logo. There are four main types of fonts to choose from, each representing something different: sans serif, display, serif, and script.
Keep your logo design simple.
The unique business logo design doesn’t have to be bold or showy. Everything must be clean, simple and iconic. Choose a font that’s easy to read but grabs attention. Don’t use too much color or shading. Instead, you want a logo that looks the same regardless of the type of medium it is used.
A simple logo is more memorable and unique. Small and simple things are easier to remember than full of facts! It is this approval that is more apparent and reliable for your audience and potential clients.
Be in line with the logo design.
So now you’ve designed and released your logo, it should be consistent throughout the life of your brand.
You can change the business logo a bit if you want, but it should look like an update, not a complete redesign. People connect with your brand logo, and over time your logo becomes your company’s identity. If you completely change your brand identity, you can lose touch and connection with your audience. Even if you want to improve your brand logo and change it a bit, make sure that the main elements of your new business logo are the same.
Also worth mentioning is the Google app logos. You can see how they update their logos, but they keep the basic elements the same.
Tips for Creating Your Business Logo – Summary
Once you’ve decided what your business logo looks like, it’s important to get advice from an expert. After all, your logo will be the mainstay of your business for years ahead!
You want it to be enduring, recognizable and unique! Make sure you follow all the tips above to create your business logo! Not sure what works best for you? That is where a custom logo design agency comes in! Their team of experts will help you create the perfect logo to help your business grow better.
0 comments on “How Do You Come Up With a Unique Business Logo?”