How to Maximize the Benefits of LinkedIn’s Sales Navigator

LinkedIn is an online platform that connects the world’s professionals. It currently hosts more than 600 million professional profiles, out of which over 303 million are active on a monthly basis. Whether you use it for job seeking or to build your brand reputation, having a profile on this platform is an integral part of being a professional in any industry.

However, if you want to truly tap in, you need to tailor your whole experience. This way, you can make sure you’re always getting the most relevant information to your sales team. To help you connect better and build an engaging relationship with potential clients, LinkedIn’s Sales Navigator combines LinkedIn’s network data and relevant news sources. It can also connect your accounts, leads, and preferences all in one place. It doesn’t come for free, though. So, it’s good to know a few tips and tricks that will help you get the most out of your investment.

Read the article below to learn how to maximize the benefits of this tool.

Create Custom Lists of Your Prospects

It can take up to 8 touches to lead to the initial meeting with a new prospect and the possibility of making a sale. Considering this, you might want to look for ways to speed up the process. Lucky for you, LinkedIn’s Sales Navigator can help you deal with this issue.

If you want to work more effectively or can’t shake off the feeling that you could use a little more organization, use the Sales Navigator to create a custom list of all your prospects. This way, you can always have the most relevant information on hand and keep track of their status.

By keeping tabs on who’s involved in the buying process, you’ll also be able to have better insight into their unique objectives and priorities. It’s always a good idea to keep everything organized. This is not only true for the sake of your daily work but also emergencies. Lists, documents, and all the necessary information are a part of every C2 software for business continuity management for a reason. It’s all vital for your professional survival.

LinkedIn’s Sales Navigator allows you to create as many lists as you need. You can also apply filters based on criteria that you set. It’s a great way to streamline the information, eliminate the contacts that aren’t relevant to you at the moment, and get a much clearer picture of what you should currently focus on.

Download the Mobile App

Salespeople are often busy and spend lots of time away from their desks. That’s why downloading LinkedIn’s Sales Navigator app can help you a ton. This mobile app is available for both iOS and Android, so you have no excuses to not download it.

The app provides real-time updates on details such as saved accounts and leads. This allows reps to quickly reach out to prospects who showed some relevant activity. Activity can include anything like writing a new post or sharing news about their company. On top of that, users can also take a quick look at their daily profile at any time, check lead recommendations based on chosen sales preferences, or browse buyer profiles.

Additionally, the mobile app allows you to save leads and accounts, which can be incredibly handy. This is especially true for field sales representatives who can save the connections they made during a meeting or a call in an instant. You do not have to go back to the office and in front of your desk. Just take out your phone and immediately act!

Last but not least, LinkedIn’s Sales Navigator mobile app lets you send InMail and messages on the go. No need to wait until you’re in front of a computer again. With the app, you can quickly contact your prospect and have better chances at closing a deal.

Use the “Interested In” Filter

As a sales representative, you should aim to add value to your clients’ lives. This is a way of showing that you care and that clients are not just numbers to you. Nevertheless, finding ways to do it isn’t always as easy as it sounds. That’s where the “interested in” filter comes into play. With its help, you can figure out which buyers might need your help in an instant. Doing so will put you at a significant advantage if you decide to reach out to them and offer your services.

The “Interested In” filter is a great benefit of LinkedIn’s Sales Navigator tool. For instance, if you run a search for “mid-level marketing managers,” you can narrow the results further. Just apply the “Interested In: Industry experts” filter. The final results will show you which of the managers you were initially interested in would like to meet industry experts. Then you can reach out to them and propose your own expertise. You can also introduce them to external contacts you think they’d benefit from. In additional to this, you may be able to offer to connect them with a specialist inside your own company.

Use TeamLink

The TeamLink Connections filter is another exciting feature that LinkedIn’s Sales Navigator offers. It gives you an easy way to introduce your prospects using your entire team’s network.

TeamLink’s main feature is identifying Sales Navigator license holders on your team account. It focuses on those who are 1st-degree connections to a prospect. This tool identifies them even if you’re not connected to your teammate on LinkedIn. You can then ask those mutual connections for introductions. If you don’t have a mutual connection with a prospect, there’s no need to worry. Just because it’s not there now, it doesn’t mean that you’ll never have one.

Running new searches every day to see if something has changed is time-consuming and highly inefficient. Fortunately, you can save your TeamLink searches and leave them be, so you can get notified if and when one of your acquaintances connects with one of your leads.

LinkedIn’s Sales Navigator is a Great Tool!

LinkedIn is a powerful sales and marketing platform. LinkedIn’s Sales Navigator tool can give you and your team all the critical insight to maximize its benefits. Whether you’re just starting out or you’re an established entrepreneur, the features offered by this tool can help you make connections and close deals while addressing the core needs of your prospects and clients.

LinkedIn’s Sales Navigator dives deep to provide you with people-powered data and insights that allow you to focus on the accounts with the most opportunity. Use the tips above to make the most of this tool and build more effective pipelines.