Web-based projects are often integral to small businesses, but they can be time-consuming and may require specific expertise. Marketing, building or improving a website, creating video content, and managing social media are four major projects that your business should be working on. It is essential to keep up with ever-changing trends to stay competitive in your industry. Once you have a good understanding of the kind of updates your business needs, you can look for some small business resources that can used for web-based projects.
Reap the Benefits of an LLC
Before you jump into any new projects, it’s a good idea to consider your legal responsibilities. Should any issues arise with your social media accounts or website that lead to a lawsuit or other major debt, are your personal finances protected?
An LLC will separate your personal and professional finances and offer tax benefits. This business structure can also ensure you don’t have all the time-consuming paperwork of a corporation. Do some reading on how to complete the process of forming an LLC, as each state has different steps to follow.
Analyze Your Website
Once you have your assets covered, it’s time to take a look at your website. You should also consider your online presence as a whole. It is important to make make sure it’s up-to-date and is working for your business. Update your contact info and utilize tools like Google’s business profile so that customers can easily find you and get in touch or leave reviews.
For larger updates to your site, like a total redesign, consider hiring a freelancer. They will be able to make sure customers are able to easily navigate pages and find what they’re looking for.
It’s also essential that your customers can securely make purchases on your site without any issues. With Plaid’s Balance API, you’ll be able to verify in real time whether customers have the funds to cover any transactions so they’ll be protected from overdraft fees.
It’s also important to look at the accessibility of your website. Even if it looks great and has tons of information for customers, you may have an issue when it comes to reaching a specific audience. You may have issues reaching an audience at all. After all, there’s a lot of competition out there online.
Do you understand the details that go into SEO or how digital marketing can grow your small business? Are you looking to create video content that can help you reach a larger customer base? Fortunately, there are several small business resources online that will help you create video content for everyone.
If you go down this path, you’ll want to ensure that videos have captioning. Also make sure that each photo includes alt text for customers who use screen readers and need a description. Lastly, you can find online tools to help you ensure that your blog posts, social media posts, and other content show up in searches.
Boost your Social Media Presence
A great website is only one aspect of a successful business strategy. Social media is also imperative to have a strong social media presence for marketing purposes. Even if you already have personal social accounts, however, it may prove tricky to keep up with your business accounts. It may also be difficult to learn how to navigate algorithms to ensure that customers are seeing your posts.
If you have room in the budget for a social media manager, that’s a great option when you don’t have time to do it all yourself. You can also utilize online tools which are great small business resources. These tools can walk you through the steps of posting engaging content as well as interacting with customers through those platforms. These small business resources can also assist you in measuring the success of your posts.
Transformative Small Business Resources – Summary
Running a business comes with a lot of responsibilities. It can become overwhelming to try and do everything on your own. Utilize as many online small business resources as possible. This may include hiring freelance developers to help with your website, use and hire freelancers to help you with larger tasks so you can take your business to the next level.