Brand protection is the process of ensuring that your brand is not used without your permission. It also includes taking steps to prevent others from using your brand in a way that could damage its reputation.
It’s essential to realize that your brand is a promise to consumers and the foundation of your business’s success. When that’s compromised by counterfeit products or impersonation on social media, then the perception of your brand can go into a rapid descent.
Having the proper protection of your brand is essential, and in this guide, we provide you with all the reasons why this needs to be a key priority for your business.
The reasons why brand protection is important.
Just about every business will need to take steps to protect its brand. And that brand might come in a physical form, such as the Club Atletico Mineiro kit, or it might be the brand that an individual has created around themselves, such as with social media influencers.
Either way, brand protection is essential for the following reasons.
First, it helps to ensure that your customers can trust your brand. If they see your brand being used without your permission, they may question whether they can trust your company. This could lead to them taking their business elsewhere.
Second, brand protection can help to protect your reputation. If others are using your brand in an unauthorized way, it could damage your reputation and make it harder for you to build a strong, positive brand image.
Third, brand protection can help to protect your revenue. If others use your brand without your permission, they may be taking business away from you. This could lead to lost revenue and profit for your company.
Third, there are also legal reasons for brand protection. If you do not take steps to protect your brand, you may lose some of your legal rights to it. For example, you might be unable to stop others from using your brand if it is not registered as a trademark.
Brand exploitation is when a group exploits intellectual property to take advantage of its reputation. This can include –
- Fake websites
- Patent thievery
- Social media impersonation
A company must be on the lookout against any kind of brand exploitation to which they may become a target.
Protecting Your Brand
There are many ways to protect your brand.
Registering Your Trademarks
One of the best ways to protect your brand is to register it as a trademark. This gives you legal protection against others using your brand without your permission. If you find that there is trademark infringement, you can issue a cease and desist letter as a first step. If this is unsuccessful, the next step is to take action through the courts.
Developing Policies and Procedures
Another way to protect your brand is to develop policies and procedures for its use. This can help to ensure that your brand is used consistently and in a way that reflects your company’s values.
Using Copyrights and Patents
Another way to protect your brand is to use copyrights and patents. If you have a unique logo or other design, you can copyright it. This will prevent others from using it without your permission.
You can also patent inventions that are part of your brand. For example, if you have a new type of product, you can get a patent for it. This again will prevent others from making, selling, or using the product without your permission.
Monitoring Your Brand
Another vital part of brand protection is monitoring your brand. You should regularly search for uses of your brand without your permission. This will help you to find and deal with unauthorized use quickly.
There are many tools that can help you with this, including online search engines and trademark databases.
The Risks From Not Protecting Your Brand
Your brand is a valuable asset to your business, and when there are insufficient measures to protect it, the following issues can occur.
- Damage to your business reputation: When customers believe they have purchased goods under your brand name and receive substandard products or services, they will assume that this is representative of your standards.
- Competitors take advantage of the work you invested in developing your brand, pulling revenue away from your business and into theirs.
- Negative online reviews further leading to a loss of market share.
- Loss of Partner trust. If your brand becomes associated with negative online reviews or complaints, then it will damage your relationships with current and future partners. There may also be a perception of items being at a lower price than offered to resellers which in turn breaks down those essential partnerships.
- Customer Safety. All products have the potential to harm when they’re not manufactured using high-quality components or where there is little or no quality control in place.
Brand Protection is Imperative – Summary
Setting up a business takes an enormous amount of effort. It involves taking financial risks and working long hours to develop a brand that you can be proud of. However, without adequate brand protection being in place, all that hard work could be for nothing.