As the owner of a growing eCommerce enterprise, it’s likely that you’re focused on a lot. From choosing the right products, marketing and social media efforts, plus the importance of SEO, you have a ton to work out. However, in your desperation to increase your online presence, it’s vital that you don’t neglect the customer experience. Here we will detail how creating an online shopping experience you customers will enjoy interacting with is a must.
Creating an Online Shopping Experience – Overview
It’s easy to overlook the eCommerce shopping experience as something that traditional brick and mortar stores should concern themselves with. However, in reality, the eCommerce shopping experience is just as important. After all, why spend all that time, energy and resources on driving traffic to your online business if your product pages and processes fail to hit the mark?
With this in mind, we’ve gathered some interesting ways you can create an online shopping experience that your virtual customers will love. Read on to find out more.
Streamline Your Payment Process
If your payments process is overly long and complicated, redirects visitors to 3rd party sites, or is too confusing, then you’re going to experience high volumes of cart abandonment.
Being able to accept online payments quickly and confirming orders via email is a standard benchmark all eCommerce businesses should aim to achieve. However, there are other ways and tactics you can use to enhance the customer experience. These practices will help secure that sale and have these customers returning again and again!
- Provide multiple ways to pay, including credit cards, PayPal, Apple and Google Pay options.
- Don’t force site visitors to make an account to purchase something.
- Don’t redirect visitors to other sites.
- Ensure the payment process design pages are easy to follow, well designed and attractive.
- Remind visitors of payment security and reassure them of privacy.
Upload High-Quality Product Photos
Would you buy something online when the picture provided is of poor quality? Well, you can’t expect your site visitors to either! High-quality images of your products are essential for enhancing the online shopping experience. Photos from multiple angles, even videos of the product in action, can give customers a better insight into your products. This will get them over the fence and get them to hit buy!
Enrich Your Website Content
Simple lists of your products won’t cut it. If you want to create a fully immersive eCommerce experience, then it starts with enhancing your site’s content. This means a good mixture of written content and images, detailed product descriptions, product videos, FAQs, tutorials, and reviews. You should have everything the customer needs to keep themselves informed and educated about your business and products on your site.
Implementing a helpful search tool that helps users find what they need quickly can also make transactions happen!
Website Design is Key
Ensuring your website design isn’t just attractive but also easy to navigate and use will make all the difference to the customers’ experience. Your site should have multiple categories that are logical and easy to follow, as well as mobile optimization so people can shop with you on the go. If your are looking to use influencer marketing to grow your brand a well designed website is imperative.
Creating the Best Online Shopping Experience – Summary
Never underestimate the importance of a positive online customer experience, a proactive and logical approach will keep customers returning over time. If your business’ online shopping experience is a breeze, it will surely entice the customers to keep coming back!
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