Are you looking to give your business a sense of brand credibility? Then you might want to consider influencer marketing. The question is, where do you start? Keep reading to find out how the right influencer can provide a massive boost to your marketing efforts.
Promotional gifts are great for brand building. Combine that with one of the fastest-growing forms of marketing (influencer marketing), and you’ll be giving yourself quite the advantage.
Influencers are ideal for generating leads because they already have followers bound to be interested in everything they’re involved with. Add free stuff to the mix, and you’ve got a recipe for brand growth and success.
You could create a viral challenge and have people share their own attempts, tagging the influencer and having their extended network discover your brand.
2. Let Them Do Their Thing
Don’t influence the influencer. It’s important that you give them as much creative control as possible. In order for their endorsement to come across as genuine, they’ll need room to be themselves while promoting your brand.
They have to get something out of your arrangement too. That’s why allowing them to steer the content creation is necessary for getting that authenticity out of them. After all, content is crucial for influencers.
Of course, you’ll want to approve their content and ensure it doesn’t stray away from your brand’s mission and core values. However, if you’ve chosen your influencer wisely, this shouldn’t be too much of an issue.
3. Get Together for Good
Consumers are more socially conscious than ever, so you’d do well to get yourself involved in a noble cause. It’s best to take part in something that aligns with what your brand stands for.
Companies must tread carefully when they get into charity as it can come across as though they’re buying the community’s loyalty. By collaborating with a humanitarian influencer, you can sidestep this issue and build a positive brand image.
Acts of generosity will show you in a positive light. Though Millennials and Gen Zs are especially sensitive to company values, what a person buys is a reflection of their identity, regardless of their age and whether they’re aware of it or not.
4. Create a Lifestyle Around Your Brand
It shouldn’t seem like your brand was forced into the influencer’s content. Instead, you want to seamlessly incorporate it into their everyday life. This will give your potential customers a surrogate encounter with your brand via the influencer, allowing them to develop a natural, trusting connection with you.
A good review of your product or service from a trusted influencer will allow you to bypass customer cynicism and get straight into the trust zone. It may even be worth getting your web design agency to embed reviews and other content from influencers into your website.
5. Play the Long Game
Research shows that 67% of consumers prefer influencer marketing that is campaign-based. In other words, they don’t want it to go on indefinitely. Be that as it may, it’s advisable to maintain connections with influencers after your first campaign.
Chances are, your influencer will keep getting followers, and the more they grow, the more you grow – provided you’re still affiliated with them.
See if you can work with a network of influencers, shifting focus from one individual to another as time goes by. This will give you continuous coverage without overdoing the campaigns with any one influencer.